Every dose printed
Every dose is printed on the front of the tub. Here's why that's rarer than it should be.
The proprietary blend problem
A proprietary blend lets a brand list ten impressive ingredients and one combined weight. You see "Advanced Recovery Matrix — 500mg" and assume it's split evenly. It almost never is. The cheap filler makes up 480mg and the expensive active makes up the rest.
It's legal. It's everywhere. And it exists for exactly one reason: so you can't work out how little you're getting.
We don't use them. Not in one product, not in one ingredient.
What we print, and where
- Every active, named individually
- Its amount in mg or g, per serving
- The %NRV where one exists
- The form it's in — magnesium bisglycinate, not just "magnesium"
That last one matters more than people realise. Magnesium oxide is cheap and poorly absorbed. Magnesium bisglycinate costs more and is gentler on the stomach. Both can legally be called magnesium. We tell you which one you're getting.
Claims: what we will and won't say
In the UK and EU you can only make a health claim that appears on the GB or EU register. Hedging doesn't create a loophole — "may support" is treated the same as "supports".
So where an ingredient carries an authorised claim, we quote it word for word, however clunky it reads. Creatine increases physical performance in successive bursts of short-term, high intensity exercise. That's the wording. We don't improve on it.
And where an ingredient doesn't carry one — our botanicals, for instance — we list it with its full dose and attach nothing to it. Traditional use isn't the same as authorised evidence, and pretending otherwise is how this industry lost people's trust.
What we won't do
- Before-and-after body photographs
- Fabricated reviews or invented statistics
- Endorsements from people who've never taken it
- Any suggestion that you need fixing
If you ever see us break one of these, tell us and we'll take it down.